Description:

This webinar explores the power of minimalism in marketing, demonstrating how a “less is more” approach can create clearer messaging, stronger brand identity, and better customer engagement. We’ll examine the benefits of minimalism, best practices, and how it compares to other marketing styles. Through real-world examples from brands like Black Diamond, The Ordinary, and Arcteryx, we’ll see how simplicity can drive success. Whether you’re refining your brand’s visual identity or streamlining your messaging, this session will provide actionable insights on when and how to use minimalism effectively in marketing.

Instructions: 

This event will be held virtually via Zoom. A link to access the webinar will be provided to all registered participants. If you have any questions regarding the event or the registration process, please feel free to reach out to rwolfe@kutztown.edu.