Early-stage business owners often feel pressure to market everywhere, post constantly, try every new platform, and pursue every potential customer. However, more activity does not always lead to more business.

In this practical workshop, Adrian Heredia of KimonoMono will help entrepreneurs understand how marketing and sales work together as one connected growth system. Participants will explore how to clearly communicate what they sell, identify the customers they are best positioned to serve, map the journey from initial awareness to purchase, strengthen the online touchpoints that influence customer decisions, and develop a simple approach to following up with prospective customers.

The workshop will also demonstrate how artificial intelligence can support practical marketing and sales tasks, including clarifying customer messaging and drafting personalized follow-up communications, while preserving the business owner’s authentic voice and customer relationships.

Rather than overwhelming participants with dozens of tactics, the session will focus on a manageable set of…